Company Coverage
Era Media Sejahtera (DOOH IJ): Transforming Into An AI ecosystem
NOT RATED
Current price:
Target price:
Upside:
Rp358
n.a.
n.a.
Analyst
Analyst
Highlights
- New direction under SII. DOOH is transitioning from a media operator into a holding company focused on an end-to-end AI ecosystem.
- Expanding into AI infrastructure. The strategy covers data centres, connectivity and green energy, with PLTS positioned to support the growing power needs of AI infrastructure.
- Significant funding needs. DOOH has yet to disclose project scale, while its current Rp310b equity base is small relative to potential infrastructure investments.
Analysis
- From media operator to end-to-end AI ecosystem holding company. Era Media Sejahtera (DOOH) has transformed over the past five years from an out-of-home media agency into a national media owner, expanding its media inventory across Indonesian Railway (KRL), retail, roadside and other channels. In 2026, the entry of Sinergi Internasional Investama (SII) as its new controlling shareholder marks a new phase for DOOH, with the company planning to transition into a holding company and build an end-to-end AI ecosystem spanning data centres, connectivity, fibre, submarine cables, green energy and consumers. The broader ecosystem also includes sister companies such as Solusi Sinergi Digital (WIFI) in high-speed internet, Sinergi Inti Andalan (INET) in submarine cable connectivity and Folago Global Nusantara (IRSX) in AI-related solutions, while management plans to pursue both organic and non-organic expansion.
- Plans to enter data centre market and supporting power infrastructure. The company has identified Indonesia’s data centre market as a key growth opportunity and plans to develop data centres alongside high-speed internet, fibre, submarine cables and solar power plant (PLTS). This integrated approach should allow DOOH to participate across several parts of the AI infrastructure chain, with power and connectivity becoming increasingly important as AI workloads scale. On the energy side, DOOH plans to support Indonesia’s 100GW PLTS initiative under President Prabowo, with PLTS and battery storage positioned as potential power solutions for AI data centres. At present, the company has not explicitly stated the size of its planned data centre and PLTS capacity.
Highlights
- New direction under SII. DOOH is transitioning from a media operator into a holding company focused on an end-to-end AI ecosystem.
- Expanding into AI infrastructure. The strategy covers data centres, connectivity and green energy, with PLTS positioned to support the growing power needs of AI infrastructure.
- Significant funding needs. DOOH has yet to disclose project scale, while its current Rp310b equity base is small relative to potential infrastructure investments.
Analysis
- From media operator to end-to-end AI ecosystem holding company. Era Media Sejahtera (DOOH) has transformed over the past five years from an out-of-home media agency into a national media owner, expanding its media inventory across Indonesian Railway (KRL), retail, roadside and other channels. In 2026, the entry of Sinergi Internasional Investama (SII) as its new controlling shareholder marks a new phase for DOOH, with the company planning to transition into a holding company and build an end-to-end AI ecosystem spanning data centres, connectivity, fibre, submarine cables, green energy and consumers. The broader ecosystem also includes sister companies such as Solusi Sinergi Digital (WIFI) in high-speed internet, Sinergi Inti Andalan (INET) in submarine cable connectivity and Folago Global Nusantara (IRSX) in AI-related solutions, while management plans to pursue both organic and non-organic expansion.
- Plans to enter data centre market and supporting power infrastructure. The company has identified Indonesia’s data centre market as a key growth opportunity and plans to develop data centres alongside high-speed internet, fibre, submarine cables and solar power plant (PLTS). This integrated approach should allow DOOH to participate across several parts of the AI infrastructure chain, with power and connectivity becoming increasingly important as AI workloads scale. On the energy side, DOOH plans to support Indonesia’s 100GW PLTS initiative under President Prabowo, with PLTS and battery storage positioned as potential power solutions for AI data centres. At present, the company has not explicitly stated the size of its planned data centre and PLTS capacity.
NOT RATED
Current price:
Target price:
Upside:
Rp358
n.a.
n.a.
Analyst
Analyst
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